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Tailwhip.co
Blog
Projects
Products
Let's Talk
Blog
Projects
Products
Let's Talk
Never go full re...brand.
Russell Wadlin 3/22/24 Russell Wadlin 3/22/24

Never go full re...brand.

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How to stand out like a walking sweet potato.
Russell Wadlin 3/22/24 Russell Wadlin 3/22/24

How to stand out like a walking sweet potato.

Stand out like a walking sweet potato.

Also known as the art of meaningless distinctiveness

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What's more important: a good logo or a good brand?
Russell Wadlin 3/20/24 Russell Wadlin 3/20/24

What's more important: a good logo or a good brand?

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Is your brand sponge worthy?
Russell Wadlin 3/13/24 Russell Wadlin 3/13/24

Is your brand sponge worthy?

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Actions > Words. Behavior > Intent
Russell Wadlin 3/6/24 Russell Wadlin 3/6/24

Actions > Words. Behavior > Intent

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Are we more likely to trust a person or a corporation?
Russell Wadlin 2/28/24 Russell Wadlin 2/28/24

Are we more likely to trust a person or a corporation?

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Something to consider all the time, every day. No big deal.
Russell Wadlin 2/21/24 Russell Wadlin 2/21/24

Something to consider all the time, every day. No big deal.

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No words. No letters. Know meaning.
Russell Wadlin 2/14/24 Russell Wadlin 2/14/24

No words. No letters. Know meaning.

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Don't make brand promises you can't keep
Russell Wadlin 2/7/24 Russell Wadlin 2/7/24

Don't make brand promises you can't keep

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Your brand. Don't talk about it.
Russell Wadlin 2/2/24 Russell Wadlin 2/2/24

Your brand. Don't talk about it.

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"Example is not the main thing in influencing others...”
Russell Wadlin 1/30/24 Russell Wadlin 1/30/24

"Example is not the main thing in influencing others...”

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Bad logos say too much.
Russell Wadlin 1/24/24 Russell Wadlin 1/24/24

Bad logos say too much.

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Attention alone is not credibility.
Russell Wadlin 1/17/24 Russell Wadlin 1/17/24

Attention alone is not credibility.

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Do you have a brand playbook?
Russell Wadlin 1/10/24 Russell Wadlin 1/10/24

Do you have a brand playbook?

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Like a team or as a team?
Russell Wadlin 1/5/24 Russell Wadlin 1/5/24

Like a team or as a team?

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The most overlooked part of branding is…
Russell Wadlin 1/2/24 Russell Wadlin 1/2/24

The most overlooked part of branding is…

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Make your branding a spicy treat.
Russell Wadlin 12/27/23 Russell Wadlin 12/27/23

Make your branding a spicy treat.

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The best logos in the world do this...
Russell Wadlin 12/20/23 Russell Wadlin 12/20/23

The best logos in the world do this...

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What if you could control how you're perceived?
Russell Wadlin 12/13/23 Russell Wadlin 12/13/23

What if you could control how you're perceived?

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A brand experience worth buying, even on clearance
Russell Wadlin 12/6/23 Russell Wadlin 12/6/23

A brand experience worth buying, even on clearance

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    photos courtesy of Kyle Kisling and Nick Stout

     
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