Don't make brand promises you can't keep

Don't make brand promises you can't keep.

You want your company to be credible? Do you expect your customers and potential customers to trust you?

Then be a company worthy of their trust.

That might've been the most obvious thing ever written. But seriously, think about it.

Why would anyone trust a company that says one thing but does something else?

Why should employees trust their employer if it doesn't live to its own values?

The bond breaks down. Trust is chipped away.

This is what happens when the experience is different than the expectation.

Promises are sacred. Don't break them.

✌️

— Rvw