Never go full re...brand.

Okay, maybe sometimes go full rebrand.

A recent Linkedin post referred to a rebrand as a "signal of intent." That same sentiment has been shared on this list ​here​ and ​here​ (and maybe more).

And I really love "signal of intent" because it's so concise.

So let's talk about it more, because maybe you think you need a rebrand.

Maybe you're just really embarrassed by your branding. Maybe you've outgrown your logo.

Maybe you started a business and needed something cheap so you had some rando on Fiverr make you a "branding package" for $50.

Maybe you asked your niece to make you a logo because she's going to school for that kind of stuff.

Well then yeah, your logo probably sucks.

You should probably have something better. Instead, you have a dilemma.

If you hate your logo or branding but have no big business changes in the works (you basically plan on operating mostly the same) you have two basic choices:

Make no changes and hate your branding. Or, rebrand and lose some of that ​reminder of what has been​(because even ​a shitty logo can represent a great brand​).

Yeah dude, both options suck. So what if you just updated your current branding?

Look rebrand, act rebrand, not rebrand. Update, sure. Not rebrand.

There are plenty of ways to update and improve without having to go full rebrand.

Remember GAP? ​Went full rebrand​, went home empty handed.

Just look at how Pepsi's logo and branding updates every decade or so.

It's kinda like updating a kitchen.

You don't have to take down walls or anything. Just add some new fixtures, new appliances, new countertops, and a fresh coat of paint.

Hit me up, I have some space on the calendar that I'd love to fill with some sweet work. Maybe even a rebrand.

✌️Rvw

PS. Yeah, Pepsi "rebrands" every decade or so. But Coke pretty much never does. Talk about iconic.