What if you could travel back in time?

Would you handle your branding differently?

Your brand, as in people’s gut feeling about you, the reputation you have, is built over time. The first time a person reads or hears your company name or sees the logo (your branding), it’s only a first-impression.

It’s a promise of what could be.

Over time, people do business with and have more experiences with your company. Good or bad, you can’t change those past experiences. So your branding becomes a reminder of those experiences.

It’s a reminder for what has been

If your branding reminds people of good shit, then hell yes, good for you. But if your branding reminds them of bad experiences, it’s a bummer. For both of you.

Good news though, time travel exists for brands. Well, kinda. It’s called rebranding.

A rebrand is a clean-ish slate. So, it’s not something to do casually or even somewhat regularly. It’s a big fucking deal.

A rebrand is a promise of something new.

Don't blow it like you did the first time.

Hit me up

— Rvw