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Tailwhip.co
Blog
Projects
Products
Let's Talk
Blog
Projects
Products
Let's Talk
Do the right thing.
Russell Wadlin 11/29/23 Russell Wadlin 11/29/23

Do the right thing.

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The effects of branding on my kids
Russell Wadlin 11/22/23 Russell Wadlin 11/22/23

The effects of branding on my kids

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The logo isn't the problem...
Russell Wadlin 11/15/23 Russell Wadlin 11/15/23

The logo isn't the problem...

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What's better for the customer: efficiency or effectiveness?
Russell Wadlin 11/8/23 Russell Wadlin 11/8/23

What's better for the customer: efficiency or effectiveness?

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Is community service punishment or pleasure?
Russell Wadlin 10/23/23 Russell Wadlin 10/23/23

Is community service punishment or pleasure?

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Nintendo or Playstation?
Russell Wadlin 10/19/23 Russell Wadlin 10/19/23

Nintendo or Playstation?

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A brand should be interesting on the inside.
Russell Wadlin 10/16/23 Russell Wadlin 10/16/23

A brand should be interesting on the inside.

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Change is a process. Don't fake it.
Russell Wadlin 10/12/23 Russell Wadlin 10/12/23

Change is a process. Don't fake it.

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Do you even like the people you serve?
Russell Wadlin 10/9/23 Russell Wadlin 10/9/23

Do you even like the people you serve?

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Purpose is passion, not a strategy
Russell Wadlin 10/4/23 Russell Wadlin 10/4/23

Purpose is passion, not a strategy

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What separates a professional from a criminal—pt. 2
Russell Wadlin 9/27/23 Russell Wadlin 9/27/23

What separates a professional from a criminal—pt. 2

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Unexpected generosity can't be ignored.
Russell Wadlin 9/20/23 Russell Wadlin 9/20/23

Unexpected generosity can't be ignored.

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Remember the kid in school that constantly changed styles?
Russell Wadlin 9/13/23 Russell Wadlin 9/13/23

Remember the kid in school that constantly changed styles?

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What separates a professional from a criminal?
Russell Wadlin 9/7/23 Russell Wadlin 9/7/23

What separates a professional from a criminal?

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What if you could travel back in time?
Russell Wadlin 9/4/23 Russell Wadlin 9/4/23

What if you could travel back in time?

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A perfect example of authentic branding
Russell Wadlin 9/1/23 Russell Wadlin 9/1/23

A perfect example of authentic branding

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Nike's logo: Communication or identification?
Russell Wadlin 8/31/23 Russell Wadlin 8/31/23

Nike's logo: Communication or identification?

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How does it feel to get nickel and dimed?
Russell Wadlin 8/30/23 Russell Wadlin 8/30/23

How does it feel to get nickel and dimed?

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Branding in 280 characters or less
Russell Wadlin 8/29/23 Russell Wadlin 8/29/23

Branding in 280 characters or less

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3 tips for branding that doesn't suck.
Russell Wadlin 4/27/23 Russell Wadlin 4/27/23

3 tips for branding that doesn't suck.

From first-impression to reputation, your logo and identity are important. But good design does not equal a good brand.

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    photos courtesy of Kyle Kisling and Nick Stout

     
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