What's better for the customer: efficiency or effectiveness?

Jonathan Stark writes a daily email that delivers priceless value consistently. I've learned A LOT from Jonathan.

He also sells coaching, courses, and other stuff like that. Interestingly, he only sells his courses through a few workshops throughout the year rather than just making them available to buy and download at any time. Jonathan says these workshop launches are kind of a pain in the ass for him to schedule and coordinate. A buy/download anytime course would be WAY easier for him because he could just set it and forget it.

So why does Jonathan continue to launch workshops?

"Because launches are better for the student."

Efficiency vs. effectiveness.

A mini-community gathers and is willfully put through bond building experiences. Customers clearly get more value from the workshops.

Will you even open the files you downloaded for anytime-course? Maybe. I know there are a few currently rotting on my machine.

Jonathan is building a more loyal audience and seeing more impact on their lives. He can share that impact with testimonials and can charge more money. The cycle repeats.

Huh, caring about the customer's experience can be profitable. Who'd a thunk it?

Keep it real

— Rvw

PS. My answer to the subject line question is: it depends. But go ahead and send me what you think the answer is for your situation.