From first-impression to reputation, your logo and identity are important. But good design does not equal a good brand.

A lot of brands talk about being different but very few actually act on it.

With so many virtuous brand purposes, the world should be a much better place, don't you think?

Despite what color might "mean," and maybe even if a color has perfect “meaning,” you don't want to be the red one when there is already one or more red options.

Are you a double yolk?

Salt Bae the shit out of your brand.

One of the most valuable things that BMX taught me is perspective. Not only to have it, but to change it.

A cheat code to decent design is to steal geometry from the typeface being used. Branding can be like solving a puzzle. And the pieces to the puzzle can usually be found in the type.