Getting a double yolk is awesome. In a carton full of white eggs, there's no obvious sign that one of them has more delicious yellow goo than the others. So it's a delightful surprise when you hit that double yolk lottery.
But what if there was a way to know before you crack it open?
Imagine a world in which every brown egg you ever cracked contained two yolks. You have a carton of eggs: 11 white eggs and 1 brown egg. If you’re a person that loves double yolks, you're grabbing that brown bad boy first. Not only does the brown egg stand out among the others, but the brown eggs have a reputation for providing double awesomeness.
This is an analogy. The white eggs are all the shitty brand and marketing noise out in the world. The brown egg is differentiated. The white eggs are easy to ignore and the brown eggs are positioned in your mind as the ones with twice the fun.
The brown egg brand is very strong.
