Your vision and mission statements are BS

Note: I recently published a worksheet to write purpose, mission, and vision statements that don't suck. It's free for now so ​check it out​. And please share the link with everyone that needs it 🙏

Company vision and mission statements are pseudo-inspiring sentences stuffed with corporate jargon.

They're magical statements expected to guide a business like a lighthouse guiding a lost ship.

At best, these statements are aspirational.

At worst, they’re hypocritical.

Usually, they're ignored or forgotten.

What your business says about itself in a statement is basically meaningless.

What matters is how your business's actions live up to the statement.

Your business's purpose, vision, and mission statements are not just statements on paper.

They are statements that are expressed with every action your business makes.

So really, your actions should be guiding your words

Be honest with yourself about your business

And If you don’t like the words you hear, change your business's behavior

✌️Rvw

PS. Your purpose, mission, and vision statements won't save the world. But they don't have to suck.

Go ​download the Beyond the BS Toolkit​. Please share and please send any feedback you might have to me.