I believe in-house teams are capable of great branding and smart creative direction even if they don’t have big budgets.
My whole career I’ve seen small teams struggle with impossible creative challenges. I’ve seen the pain up close. 15 years across in-house marketing teams, ad agencies, nonprofits, and freelance has shown me how the traditional model fails cultural institutions.
There is a creative class divide. Remarkable branding and creative direction are a luxury only afforded to organizations with huge budgets or handshake deals.
Sketchy freelancers. Expensive and bloated agencies. An in-house team that is overcooked. Those are your options if you’re not in the upper echelon of organizations.
I think the sweet spot is somewhere in the middle.
My experience with brand projects, building content systems, or just helping orgs get their sh*t together creatively has proven small teams—hell, even a single person—can create insane impact. They just need the right creative leadership and governance. So I’m helping cultural orgs with ongoing (fractional) creative partnerships and custom projects.
I’m process-driven, communicative, and easy to work with. No creative black box, no BS. But my availability is limited.
If that sounds like a fit, let’s talk.