Beyond the BS Toolkit
Your purpose, mission, and vision statements won't save the world. But they don't have to suck.
Company vision and mission statements are BS.
They’re magical, pseudo-inspiring sentences stuffed with corporate jargon expected to guide a business like a lighthouse guiding a lost ship.
At best, they’re aspirational. At worst, they’re hypocritical. Usually they’re ignored or forgotten.
The very essence of your organization must pump through the veins of every employee. You need a purpose that sparks inspiration. A mission that is crystal clear. And a vision that can stir up some passion.
Does that seem like BS?
Okay, well then we can at least agree that your statements should be relevant enough to be referenced and not be forgotten in a folder somewhere.
This mini toolkit breaks down what purpose, mission, and vision really are and how they’re different. It will help you cut through the fluff, serve up some clarity, and craft your own statements.
The Beyond the BS Toolkit digital download includes:
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• Introduction
• Hierarchy and Definition
• Purpose
• Mission
• Vision
• Your Cheat Sheet
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As you work through each section of the toolkit, your final statements are auto-filled into a cheat sheet. Additionally, there are spots for you to add objectives/goals (usually from a business’s strategic plan) that support your mission and vision. This gives you a handy document to refer back to as often and you need to stay on track.
