Build A Brand Toolkit
Take the guesswork out of branding your business.
A lot of my clients have simply outgrown their branding.
Their logo is embarrassing. Their marketing is getting lost in the sea of sameness. Their decision making is all over the place. They’re stuck in the Cycle of Suck.
They deserve better.
My clients deserve branding that stands out and builds trust.
They deserve to have a logo that makes competitors jealous. They deserve to have their marketing resonate with someone. They deserve to have clarity and confidence.
I’ve packaged my brand strategy process into this toolkit to make branding your business way easier.
With this toolkit you will:
Dial-in your company's brand personality
Stay on brand with ease.
Define the reputation you want.
Stop making the same mistakes over and over.
Avoid the BS and high fees of an agency
Sounds nice, huh?
The Build a Brand Toolkit has 5 main sections:
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Before you can build a brand you need to know where you want your company to go. Because you will never hit a target if you don’t know where to shoot.
3 exercises
Targets // Aim // Priority
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If you want a fire, you start with a spark. If you want a memorable brand, you start with why.
4 exercises
What // How // Why // Make a statement
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Your brand lives in the minds of other people. So, you need to consider everyone with opinions you care about, not just customers. You need to think about your audiences.
4 exercises:
Roll call // Their story // Their problems // Their feelings
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Trust is a major part of a strong brand. Audiences form trust through memorable experiences and interactions with your company. But it’s tough out there. You’re not the only company looking for a chance to build trust. You need to know your competition.
3 exercises:
Roll call // On the radar // Be different
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You know all those hard-to-explian-you-just-know-it-in-your-gut feelings and intuitions you have about your company? Is any of that stuff obvious to your audiences? Do your current and new employees know that stuff? Could you describe it to them if you had to? You need a mental short-cut so people can easily understand and embody your company’s brand.
5 exercises:
Behaviors // Beliefs // Spirit // Brand archetypes // Split personality
So what do you get?
The digital download includes:
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A big ass book with a little bit of education and a lot of how-to.
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Some exercises are common and some are completely custom. All of them have templates prepared and ready for your whiteboarding app of choice. Just pop them in and start sticky-ing
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This document to tracks the content you create throughout the toolkit. When complete, you’ll have a succinct document that you can share with new employees, freelancers, vendors, basically anyone that needs to know and embody the brand.
