From first-impression to reputation, your logo and identity are important. But good design does not equal a good brand.

A lot of brands talk about being different but very few actually act on it.

With so many virtuous brand purposes, the world should be a much better place, don't you think?

Despite what color might "mean," and maybe even if a color has perfect “meaning,” you don't want to be the red one when there is already one or more red options.