Giddy Up and Give for United Way

Each year, Family & Children’s Services rallies internal support for United Way and this time, we went full rodeo. The short film follows a wandering toy pony who finds belonging (and purpose) at a western-themed pep rally, wrapping a heartfelt message in tongue-in-cheek cinematic flair.

I co-led creative direction, supporting concept development, visual approach, and camera. The production was quick-turn but high-concept. It’s the kind of playful storytelling that reminds everyone that nonprofits can (and should) have fun.

Co-created with Clayton Dahm for Family & Children’s Services