A brand refresh for a non-profit podcast

OK State of Mind started with a distinctive look that was disconnected from the Family & Children’s Services’ parent brand. The show’s branding had a lot of personality, but not a lot of structure. It was built for an audio-only podcast, and once video entered the picture, the brand started working against the production instead of with it. The logo struggled, the typeface subverted the show’s tone, and nothing quite held up across motion or social.

I tightened the identity so it could flex across formats without losing its personality. I reconnected it to core FCS brand elements, clarified the type system, recalibrated the color logic, refreshed the logo, and built motion and thumbnail templates that could ship episodes quickly without a full review every time. Everything was rebuilt to be versatile, repeatable, and easy to execute. The goal wasn’t reinvention—it was making the brand work.

Now OKSOM operates like a true sub-brand. It’s visually consistent, strategically aligned, and looks as thoughtful as the conversations it hosts. The OK State of Mind podcast is now ready for the level of content it’s producing.