A brand refresh for a non-profit podcast

OK State of Mind started with a distinctive look that was disconnected from the Family & Children’s Services’ parent brand. The show’s brandinghad a lot of personality, but not a lot of structure. It was built for an audio-only podcast, and once video entered the picture, the brand started working against the production instead of with it. The logo struggled, the typeface subverted the show’s tone, and nothing quite held up across motion or social.

I tightened the identity so it could flex across formats without losing its personality. I reconnected it to core FCS brand elements, clarified the type system, recalibrated the color logic, refreshed the logo, and built motion and thumbnail templates that could ship episodes quickly without a full review every time. I reconnected the identity to the FCS parent brand, clarified its place as a sub-brand, and rebuilt the visual system around that relationship. Everything was rebuilt to be easier to use, easier to extend, and much better suited to the way the podcast was actually being produced.

Now OKSOM has a brand that can keep up with the content it’s producing. It has the personality it started with, but now it has the structure to actually use it.