Hope starts with a repeatable format

FCS wanted a better way to introduce people to its new East location. We created two short videos that make the space feel familiar before someone ever walks through the door. I handled creative direction, pre-production, and camera work, balancing polished visuals with an inviting, friendly tone.

The bigger win was turning the idea into a repeatable “building spotlight” format that could be used for future locations.

Co-created with Clayton Dahm for Family & Children’s Services