What is a logo Easter egg?
I just finished watching through the UK Office so I thought I'd help Wernham Hogg with their mark.I wanted to incorporate paper, but not just any paper. According to the late, great Massimo Vignelli (one of my favorite designers) America's typical 8.5x11 paper is of ugly proportions. He prefers Europe's A4 size (about 8.25x11.75). It also makes sense to use a European size for a European company like Wernham Hogg.I took those A4 proportions and found a typeface that had an H with those same proportions—Avenir Next Condensed Bold. I also changed the O in HOGG to an A4 proportioned sheet of paper. I created that little WH icon trying to replicate page corners or stacked paper.Too many tricks? Probably. But as David Brent once said:“Live fast, sure, live bloody fast sometimes. But die young? Die old.”
I really like to take something relevant (paper corners + HW) and abstract them into something that might not even be obvious. I’ll take the distinctiveness of a funky symbol over something obvious and literal any day. And, bonus points if the unique funkiness is inspired by something relevant to the business—it’s like an easter egg in your logo. If you’re not familiar with term from comics, games, movies, etc:An unexpected or undocumented feature in a piece of computer software or on a DVD, included as a joke or a bonus.
Agree or disagree? Hit me up and let’s talk about it.
