Logo design and brand identity system for a small content creation agency in Milwaukee, Wisconsin.
“Russell is very forward-thinking. He asked questions and gave his honest input that a direction we had in mind might not work down the road. He was direct in what he thought would be best for us.”
— Jeff Dowhen • Seeke Creative
I love being able to see long-time BMX homies in the second passion/phase of their life. Despite all the "life experience" I missed from riding so much, BMX seems to be a super magnet that attracts super creative and passionate people into my life. I'm forever grateful for BMX, bikes in general, and the people they introduce to me. I'm stoked on this identity I did for my friends over at Seeke Creative.
Seeke’s visual identity is a system of assets:
Multiple flexible logo options
A charming mascot
Multiple graphics of the mascot in various poses
Animated gifs/Instagram Story stickers
Patterns
After some sketch book experimentation, a mascot was born. Our new fun little wolf-dude pairs well with a custom wordmark.
The wordmark is based on the Monarcha, a modern typeface with a classic touch. To create some distinction, the mark playfully mixes lowercase and uppercase characters, includes a subtle ligature (ligature is just a fancy way to say the two E’s connect), and the leg of the K has be completely customized—it mirrors the tail of our wolf-dude.
“My partner and I know we created the best branding possible because Russell helped us come to an agreement on the vision and style of our brand.”
— Jeff Klugiewicz • Seeke Creative
A custom illustration pack includes Seeke’s mascot illustrated in several different fun poses.
The guys at Seeke should be able to use these icons any way they please: as stand-alone graphics for merch or as artifacts to stylize their content. And, they’re perfect for animating.
The rendering of the wolf is intentionally simple so that it can be easily recreated by anyone.
And bonus: when you put them all together, they make an awesome and fun pattern.
“Russell is professional but not rigid, excited about his ideas but not closed off to new ones. He gave us all the pieces we needed to brand our business.”
— Jeff Dowhen • Seeke Creative
