A brand should never be authentic

Written By Russell Wadlin

Try to avoid using the word "authentic" in the context of your business. It's a ruined word.

Maybe Merriam-Webster should update the definition to: A marketing strategy intended to generate revenue that should be looked upon with great skepticism.

Authenticity is peculiar because it's inversely related to effort.

The more you think about being authentic

The more you say you're authentic

The more you try to be authentic

The less you are.

✌️Rvw

Russell Wadlin https://tailwhip.co
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